There is no doubt that DTP (Desk Top Publishing) is advantageous to many industries. Firstly, it is computerized and modernized. It offers designers the freedom they require to exploit all the modern tools of fonts and graphics.
DTP is much more timesaving compared to old practices of typesetting. Additionally, it is more related to the world of internet. It is better connected with online tools, which makes re-writing and copying information much easier.
Though DTP is not the first thing associated with language services, creating multi-media content and multi-lingual content is a priority for all brands with international audience. It is a fact that companies seeking to expand overseas possibly need DTP to some extent.
Following are some industries that rely heavily on DTP services:
This is a hi-tech and complicated industry that features strict regulations all through the total design, sales, and production process. Even after sales, problems with equipment can result in major headaches for companies dealing with the use, sale, and development of such heavy-weight products.
Because sourcing of raw materials, design, marketing, sales, and construction takes place across many countries, every document needs perfect translation and consistency in presentation.
From safety manuals to multi-lingual DTP services like CAD designs, it is astounding how much DTP is involved in the process. There is no room for mistakes in DTP, with money and safety on the line.
These are industries similar to the heavy machinery industry with regard to the importance of DTP. The bulk of DTP for such industries consists of working with medical equipment departments to ensure perfect translation of product design, packaging, and documentation. Even in this industry, there is no room for errors. Some of the other areas in these industries where DTP is useful include medicine packaging and materials for health campaigns (leaflets, posters, etc.).
This industry uses DTP and CAD designing, and there is much focus on user safety. But this industry also brings additional importance to marketing and branding.
Consumer electronics is a highly aggressive business where cost and speed are very important. This renders quality control a major challenge, not only in the design room but also on the factory floor, which might be in different countries. This makes production materials and designs a top priority.
Another area is branding which involves advertising, packaging, web design, logo creation, etc. All consumer brands find it vital to have a consistent voice and style, and this poses a unique challenge for DTP in this industry.
Such companies have a major challenge when it comes to training their global staff. All employees need to be on the same page following company policy but also consider the needs of various locations. This implies the need for extensive training materials such as videos and manuals that need to be formatted and translated as per every native language of the location of the workforce.
Modern marketing departments of companies with global business cannot do without DTP services. Translation services in various languages are required, whether it is done in-house or outsourced to professional DTP companies.
To sum up, these are the industries where DTP is most essential. Basically, any industry which deals with construction/ production, design, and marketing of products on a global scale also needs multi-lingual DTP services.